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Make it Simple
By Jennifer Doctor This is a simple post about being simple. I was thrilled and honored to have a visit by my good friend, Jim Holland, for the recent Product Camp in Minnesota. While he was here, he...
View ArticleEngage customers to keep your business growing
NOTE: The following is a guest post by William King. If you want to submit your own guest post, click here for more information. Is your profit margin thinning out? Is intense competition the biggest...
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4 Product Management Success Stories
A few weeks ago, I posted 4 Mistakes to Avoid in your Product Management Career. In that post, Shardul Mehta, Veronica Figarella, Ninon LaForce and I shared some hard lessons learned; hopefully to help...
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Strategic Roadmaps That Energize & Drive Consensus – Three Key Elements
NOTE: The following is a guest post by John Mansour. If you want to submit your own guest post, click here for more information Products are certainly the most important element of delivering the...
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The Perils of Poor Product Positioning
By Saeed Khan First of all, apologies for the alliteration in the title of this post, but I just couldn’t resist. Positioning is one of the most fundamental aspects of product management, yet there are...
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Improve Product, Marketing & Sales Execution With a Different Approach to...
NOTE: The following is a guest post by John Mansour. If you want to submit your own guest post, click here for more information Many of the day-to-day challenges executing product, marketing and sales...
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The Best (and Worst) Innovations You Saw This Year
by Saeed Khan The year is almost over and it’s time to start thinking about year-end lists. There will be lots to choose from, but how many of them ask you for your input? Well, here’s your chance...
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Do you really understand the true benefits your product delivers?
By Saeed Khan At the most fundamental level, virtually everything we do is driven by some very fundamental needs: we want to remove what pains us or increase what makes us happy. As Product Managers,...
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The New RIM – Relaunching a Former Industry Juggernaut
by Saeed Khan Back in May 2011, I wrote the following post: Addressing Market Shifts or Why RIM is not down and out just yet. As the news of RIM’s relaunch spread this past week, I remembered that...
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Positioning with formulas
by Steve Johnson In marketing, positioning is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization.—Wikipedia...
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Avoiding the “best of both worlds” mindset
By Joshua Duncan Take a close look at the picture to the right. It’s the 1899 Horsey Horseless, considered one of the worst cars of all time (source Time.com). Note the fake horse’s head on the front...
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Positioning, messaging, and ownership
Who defines product positioning? Product Management or Marketing Communications? Product managers are responsible for the features of the product and its positioning in the marketplace. The Marketing...
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Worth Repeating: 4 questions to help determine the value of your new product...
By Saeed Khan I’ve been helping a couple of friends get their small businesses off the ground. These are not technology or software companies, but simply, small local service businesses. I’m helping...
View ArticleThe 3 biggest problems in Product Management today – Part 2 – Process
by Saeed Khan In part 1- I listed the following problems as the biggest ones I see facing high-tech product management. poor definition of roles and responsibilities significant gaps in repeatable...
View ArticleDesign Your Product for the Case Study You Want to Read
by Matt Volpi No matter how hard we try, the product development process drags us away from customers and into a more theoretical bubble. One can easily begin focusing on lists of features and...
View ArticleWhen Did Apple Become a Market Laggard?
by Saeed Khan In case you were sleeping yesterday, let me fill you in on the big technology announcement from Apple. Live from Cupertino California, and streamed (rather problematically) on the web,...
View ArticleThe Maturity of your Market Dictates the Type of Product that You Need
By Rivi Aspler A few months ago, I linked the type of product manager that you want to hire, to the product life cycle stage that your product is at, saying that an engineering oriented product manager...
View ArticleIs Your Website the Window to Your Product Management Soul?
by John Mansour You’re familiar with the old saying, “The eyes are the window to the soul.” I’ve put a new spin on it to say, “Your website is the window to your product management soul.” That’s right:...
View ArticleProduct Management and the Consolidation Curve
by Rivi Aspler When I saw the following image in in the latest Forrester Wave™: B2C Commerce Suites, I realized both the intensity as well as the inevitability of the consolidation phenomenon in the...
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